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About NamasteDirect
Namaste (na'-ma-stay):
a traditional greeting in many parts of the world, especially
the East. Derived from Sanskrit, an English translation is “I
bow to the divine in you." NamasteDirect Stands
For:
- Microcredit – NamasteDirect
is only about microcredit, which is widely acclaimed as
the most important antipoverty invention of the twentieth
century.
- New Beginnings –
NamasteDirect focuses on providing capital for first-time
loans to very poor, rural women in Central America who have
the ability and gumption to start a new business or expand
a budding enterprise that will begin to lift their families
out of poverty.
- Connection –
NamasteDirect promises to connect donors with borrowers
through Donor Journeys to the region, visiting women who
have received loans from our donor funds, and through periodic
written accounts of borrowers’ experiences.
- Future Generations – NamasteDirect encourages a new generation of global philanthropists through board membership, volunteer opportunities, and a unique Fellowship Program.
- Transparency –
NamasteDirect tracks its cash disbursed right down to the
names of the individual borrowers and makes that information
available to donors.
- Best Value for Donors –
NamasteDirect delivers the highest percentage of unrestricted
donations into the hands of beneficiaries of any U.S. international
donor organization. A minimum of 70 percent of unrestricted
donations to NamasteDirect go directly to the beneficiaries--Central
American women who receive loans in their local currency.
Moreover, the loan funds are recycled over and over again
in the local community. So your original gift keeps on
giving!
Our History IN 1973,
Bob Graham, a successful California businessman and CPA,
visited Guatemala as part of the California Agricultural Leadership
program. Struck by the plight of the poor farming families
he met, he decided on the spot that someday he would
try to help suffering people such as these.
A
decade later in 1984, Bob founded the Katalysis Partnership,
dedicated to providing a hand up (rather than a hand out)
to such people in war-torn Central America. This was also
the launching of Bob’s “50–50 at 50” plan:
at age 50 he would begin to devote 50% of his time and 50%
of his resources to service to others. Subsequently, thousands
of people--mostly women--have led their families
out of poverty with the helping hand of Katalysis and its
supporters.

Twenty years later, Bob continues to be deeply involved with
this work, volunteering his time to NamasteDirect, a successor
non-profit to the Katalysis Partnership. While the original
Katalysis organization has mushroomed into the Katalysis Microfinance Network
of Central America (a regional non-profit of 13 intermediary
credit providers serving more than 180,000 borrowers with
over $60 million in loan capital in four countries), Bob and
his associates are continuing to link donors to the poorest borrowers through
NamasteDirect, where the motto is "Ending Poverty, One Loan
at a Time!"
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